For labels & distributors
Wax & Tracks Fest is a free outdoor festival in Cleveland on September 19, 2026. Live bands, DJs, record shop booths, local vendors, food trucks and a full bar on the last Saturday of summer. We're building toward 10 independent record shops on site this year. A sponsorship puts your catalog, your brand and your deals in front of the buyers who are already on site — before they head home and open their next order.
The audience
Why this works for you
These are your retail partners, on site and paying attention
The shops at Wax & Tracks are active buyers. They curate, they order, they build relationships with labels and distributors they trust. A sponsorship gives you a structured reason to put something on the table for them — tied to a festival they've already committed to. That's a warm commercial moment most reps spend months trying to manufacture, and it happens outdoors in front of 1,000 people who care deeply about physical music.
What your sponsorship delivers
Exclusive offer to participating shops
We deliver your deal directly to every confirmed shop on site. First order discount, reorder incentive, bundle pricing — you decide the structure, we deliver the audience.
Drives first ordersFest-exclusive product bundle
A limited offering available only to Wax & Tracks participating shops. The collector audience moving through these booths is exactly who buys what you're pressing.
Moves catalogBrand visibility at the fest
Logo on event assets, social recognition pre and post, inclusion in the post-event recap. Presence in a room full of people who notice who shows up for music culture.
Audience reachThe Vinyl Passport is a physical booklet every attendee picks up at the gate. They collect a stamp at each participating record shop booth throughout the day. Your brand underwrites the passport — your name is on the cover of every one in the crowd.
It drives intentional foot traffic to every shop on site, keeps attendees engaged all day and creates a physical artifact that goes home with them. Pair it with an exclusive offer for the shops and your brand is connected to every transaction that follows.
01
Attendee picks up passport at the gate — your name on the cover
02
Each record shop booth stamps the passport — drives intentional traffic
03
Completed passports enter a giveaway — your brand closes the loop
04
Passport travels home with every attendee — shelf life beyond event day
Participating shops
More shops confirming. Final roster announced closer to event day.
Ready to put something on the table?
Every partnership is custom. Tell us what you're trying to accomplish and we'll build around it.
Get in touch